Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Contentions: Apple TV’s billion dollar loss

    There’s a possibility that Apple is losing over $1 billion per year on Apple TV. The so-called “loss” is plausible, it’s also a rather ordinarily-sized expense considering Apple’s relatively high scale other marketing expenses. Consider this: Another report suggests that Apple spent $775 million per year on ads in 2023, with $512 million of that…

    Herbert Lui

    March 28, 2025
    Contentions
  • Kinetic and energeial living

    Kinetic life is focused on reaching a destination. You harness your drive to complete a journey. In this way of life, it naturally makes sense to find the shortest possible route and take it. Imagine it like a commute. If you were to choose between an express train and a local one, and you saw…

    Herbert Lui

    March 27, 2025
    Creativity, Expectations, Life, Turning Stories
  • The time will pass anyway

    There’s something meaningful that you want to do. The only problem is it’s going to take a long time to do it. Maybe it’s schooling of some sort, or chipping away at a big project. Yes, it’s going to take a time horizon of years, maybe even decades. The time will pass anyway, though. Or…

    Herbert Lui

    March 26, 2025
    A Matter of Time, Creativity, Expectations
  • Surrender, control, and anxiety

    What do you think you’re in control of?  What’s not in your control?  Where do you decide to draw the line? “You are afraid of surrender because you don’t want to lose control,” Elizabeth Gilbert writes (via Oliver Burkeman). “But you never had control; all you had was anxiety.” When you can clearly accept what’s…

    Herbert Lui

    March 25, 2025
    Expectations
  • Putting it out there

    Brett Goldstein worked as a writer for Ted Lasso. As he worked on the scripts, he realized that he really understood one of the characters. He wanted to put himself forward for the acting role.  “I also knew no one was thinking of me for Roy, so right at the end of the writers’ room…

    Herbert Lui

    March 24, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • A place for feelings that interfere

    “Did you ever tap into something that you feel is bad in you to win?” That’s a question Donald Glover asks in this interview, before confessing that he made one of his most popular songs because he felt a drive to prove somebody wrong. In response, LeBron James says that he not only uses negative…

    Herbert Lui

    March 23, 2025
    Creativity
  • Chatter vs. inspiration

    For many years, whenever my brain had an idea, I felt a compulsion to write it down. What started out as bursts of inspiration slowly—and, eventually, quickly—transformed into a habit driven by anxiety. I didn’t want to let any idea “get away from me.” I felt like if I forgot, I could be missing a…

    Herbert Lui

    March 22, 2025
    Creativity
  • Books and lifestyle

    The Starfield Library in Seoul is a beautiful, vast, library. It reminds me of the short visit I had to Singapore’s library@orchard. It fits in with a pattern I notice in Asia, which is the rise of these incredibly glamorous spaces for books. They’re usually bookstores (I mentioned some briefly before here).  One possible reason…

    Herbert Lui

    March 21, 2025
    Creativity, Promotion
  • Read your journals like they’re books or articles

    Yesterday, I left a meeting at work and made dinner plans to meet a friend. I found myself with an hour to spare in midtown Manhattan. I kept it simple, though. I decided to go to the restaurant, and they seated me. As I settled in, I remembered that I brought my journal. I opened…

    Herbert Lui

    March 20, 2025
    Creativity
  • Why Ted Lasso gets away with not knowing anything about football

    Imagine that you’re an American football coach that is now only going to coach European football (better known in the U.S.A. as soccer). And you know absolutely nothing about the sport. So on the pitch of 22 players, the kitman, the assistant coach, you know the least about the sport. That’s the premise of Ted…

    Herbert Lui

    March 19, 2025
    Creativity, Expectations, Turning Stories
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