Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Creative Doing
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  • More responsibility, more failure

    In the 2010s, Amazon launched a phone. It was a spectacular failure. When a journalist asked CEO Jeff Bezos about it, Jeff replied, “If you think that’s a big failure, we’re working on much bigger failures right now — and I am not kidding. Some of them are going to make the Fire Phone look…

    Herbert Lui

    March 13, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • AI as an answer key

    One of the first things I learned in high school was that my math textbook had an answer key at the back.  Which was weird. My impulse was I could shortcut my homework simply by writing the answer key down on a piece of paper. Of course, the teacher required us to show our work…

    Herbert Lui

    March 12, 2025
    Creativity, Creator Confidential
  • Notes on fragmented sleep

    I’m really good at waking up. I’m so good at waking up, in fact, that occasionally I wake up two hours too early. I used to find it difficult to fall back asleep. When I asked a doctor about this, they told me it was called “fragmented sleep” and there wasn’t that much they could…

    Herbert Lui

    March 11, 2025
    Life
  • Convenience, growth, commitment, and sacredness

    When a theater shows a movie, it’s not convenient. You need to buy a relatively expensive ticket. You need to arrive on time. You can’t pause it. There will be a day the theater stops showing it. Movie theaters are not growing—they are in decline. Movie theaters make you do something that a streaming service…

    Herbert Lui

    March 10, 2025
    A Matter of Time, Creator Confidential, Expectations
  • Limitations of causal reasoning

    A few days ago, I wrote about causal and effectual reasoning. You’ll be familiar with these two paths—but having words to describe them really helps.  “When you think with causal reasoning, you focus on what you want to do—the desired end goal, or the destination—and then work backwards from that,” I wrote. “Business leaders, managers,…

    Herbert Lui

    March 9, 2025
    Creativity, Creator Confidential, Expectations
  • Keep the back up plan a back up plan

    The future is unpredictable. It’s always great to have an option, maybe two, in case things don’t go according to plan. That’s why you’d want to have a backup plan. In my freshman year in university, I made a backup plan that took too much of my energy. According to my plan, I would switch…

    Herbert Lui

    March 8, 2025
    Creator Confidential, Expectations, Life
  • Causal and effectual reasoning

    What makes a person entrepreneurial? Professor Saras D. Sarasvathy believes the distinguishing factor is in the reasoning process. She identifies two types of reasoning: When you think with causal reasoning, you focus on what you want to do—the desired end goal, or the destination—and then work backwards from that. Business leaders, managers, and strategists tend…

    Herbert Lui

    March 7, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
  • Don’t let batch processing get in the way of building momentum

    One of the earliest pieces of productivity advice I came across was the concept of grouping similar tasks together, and doing it all in one go. This is known as “batch processing.” For example, if you’re going to read and respond to your emails, don’t do them one at a time throughout the day. Make…

    Herbert Lui

    March 6, 2025
    A Matter of Time, Creativity, Creator Confidential, Turning Stories
  • Character, habits, systems, and freedom

    An author speculates that GLP-1 drugs will curb a lot of people’s impulses. This could potentially help a lot of people make better—less impulsive—decisions. In this speculation, one concern will be a division of advantage: the people who can afford the impulse control drugs would be at a greater advantage than the people who can’t…

    Herbert Lui

    March 5, 2025
    Creator Confidential, Life, Turning Stories
  • Three conditions to just do stuff (and minimize overthinking)

    If you have fun writing something, the reader will have fun reading it. You’ve given your work the right energy.  Building on this observation, Cassidy Williams notes that sometimes she wants her work to be strategic, or clear and thorough. She writes, “I think a lot of that overthinking and ‘being in my head’ about…

    Herbert Lui

    March 4, 2025
    Creativity, Creator Confidential, Expectations, Turning Stories
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