Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • “A luxury brand is a real and living person”

    Jean-Noël Kapferer and Vincent Bastien write in The Luxury Strategy: “It was founded by a person, often the person whose name it bears, and contributes in some way to that person’s survival after death (Coco Chanel, Hilton Hotels, Guerlain). You can provide it with a more or less mythical ancestor (Dom Pérignon, Dom Ruinart, Veuve…

    Herbert Lui

    September 5, 2022
    Creator Confidential
  • 100+ days of writing every day

    Technically, it’s been 200+ days. I won’t count the first 100, because I missed some of them. The next 100 were a lot smoother and more consistent. It’s been a lot of fun, and I plan on doing this moving forward. It works for me. I was going to write a big, long, post about…

    Herbert Lui

    September 4, 2022
    Creativity, Creator Confidential
  • I’m visiting Interintellect!

    I’m doing a Supersalon with Interintellect, hosted by my friend startup veteran Jason Shen. If you like what you’re seeing with Creative Doing, come through! Thursday, September 8, 9pm et/6pm pt  If you want to check out a preview of the book, Interintellect posted an excerpt here, and Every previously published an excerpt here.

    Herbert Lui

    September 3, 2022
    Creativity
  • Grass is greener syndrome

    I originally heard the phrase, “Grass is greener syndrome,” from my friend Peter Kang, when I talked to him about this tweet: It’s easy to want to pick something new to do—a different ladder to climb, a different game, a new project or venture—because it seems easier. Better. More rewarding. Smarter. That’s why we want…

    Herbert Lui

    September 2, 2022
    Creativity, Creator Confidential, Life
  • Cultivating honesty

    One nice thing about posting every day is there’s no time to be dishonest or inauthentic. If you have fewer than 15 minutes, you can’t dawdle. You can’t tinker around, or worry about your legacy, or how you’ll come off to your reader. Every minute you spend not writing is a chance you risk not…

    Herbert Lui

    September 1, 2022
    Creativity, Life
  • Recent discussions of my work

    It’s been a busy time here, I’m sifting through a lot of comments and ideas from one recent discussion of my work, and a research question I asked: Don’t think to write, write to think at Hacker News “Has a corporate engineering blog made you want to join the company?” at r/experienceddevs It’s been exciting—starting…

    Herbert Lui

    August 31, 2022
    Creativity, Creator Confidential, Revision
  • Awesome ASCII art

    I submitted my post to discussion board Hacker News, and it got a lot of people talking. It was great seeing the work resonate. I particularly liked this great post of ASCII Art by justinlloyd.  See more ASCII art inspired by Dr. Seuss. 

    Herbert Lui

    August 30, 2022
    Creativity
  • Treat promoting your work as its own craft

    u/AyanoNova asks, “How to get more confident in showing my art?” There are some really great responses in the thread—depersonalizing a person’s artistic identity from their work (i.e., don’t overidentify with it), and getting less precious about the work—I want to propose a third aspect: You get confident in showing your art by practicing showing…

    Herbert Lui

    August 29, 2022
    Creator Confidential
  • Flexible habits are stickier habits

    If you want to do something every day, you’ll need to be flexible about it.  If you want to work out every day, do it all times of day—and in all time slots of the day. Have a workout plan for when you have just a few minutes, or even one minute. That’s not to…

    Herbert Lui

    August 28, 2022
    Creativity, Creator Confidential, Life
  • “Financials are your best marketing tools”

    Ferrari and Lamborghini have Formula 1 racing.  Chanel and Louis Vuitton have runway shows.  Visual artists have solo and group shows.  Adidas and Nike have their various sports. Experts have conferences and speeches. Technology companies, and independent creators, have business performance. “We talked about how your financials are your best marketing tools,” says Regis McKenna,…

    Herbert Lui

    August 27, 2022
    Creator Confidential
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