“My record sales ain’t much as theirs, and we still ride the same coupes”

There is a path to creative work that doesn’t require record sales, relevance, or any financial pressure; it’s a path of longevity. 

In Push’s case, the path works because he doesn’t make money with his music; he does it through his brand partnerships and his businesses. These outside streams of income keep the pressure off the art. 

You could easily do the same with a full-time job that fits your creative work.

I wrote more about Push’s approach to longevity in hip-hop and entertainment—a game where players usually compete for relevance—for Trapital.

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