Marketing readiness

A product’s features may be complete, but that doesn’t mean it’s ready for customers yet.

Before they use the product, customers want to know: What does the product do? Who’s it for? What’s a good reason I should care?

There are more questions you need to ask yourself: how can you get the customer’s interest? What can you do to add value to interested prospects who aren’t ready to buy? How can you show people how you think, with intellectual honesty? (With the understanding that if you have the best ideas, and they agree, they will learn to see the value of your product.)

These are important questions. If you don’t answer them, nobody will ask. 

They simply won’t pay attention.

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