A nice way to think about making something new is simply to show up to the marketplace with a new option. 

That thing you’re making is just an option for the customer that happens to express what you want.

If people happen to like and buy your option, that’s great. If they don’t, that’s fine too. But you should stop wasting time guessing, because you’re not going to know until you actually put it out there.

This frees you up to focus on making something that you think is best, and ideally unique as well. If your option is the same as another person’s option, a customer will just pay for the cheaper one—and probably confuse one for the other. 

In order to make your option good, your task is to form opinions. You do the work—or maybe your life has already been a research process of sorts. You meet a fair deadline, and you don’t rush to ship.

Any time you see something, and you think it can be better, there’s another chance to make another option. The world could always use more options.