Aesop partnered with Literary Hub to release the second season of a podcast entitled Future Fables, where each episode is a bedtime story for adults in the form of the fable.

There’s a lot to like about this, from the creative premise (“What sort of fables might its namesake—Aesop, the ancient Greek fabulist—write [today]?”), to the invitation for authors to contribute directly, to the creative process and Literary Hub working as a creative partner (seemingly for production, promotion, and co-branding).