Category: Creator Confidential
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Three dimensional business cards
I once heard a CEO of a construction company describe his buildings as three dimensional business cards. It was a great way of thinking about work, and emphasizing why it’s important to do a good job on everything. When a prospective client sees the work you did for somebody else, even if they’re not on…
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Another business model example blending creativity and expertise
A couple of years ago, I highlighted Chris Do’s business model for The Futur. More recently, I also highlighted Dan Runcie’s business model. Here’s Dan Shipper sharing his business model for Every: At the top of the pyramid are the enterprise deals. I’ve previously written a bit about Spotify’s, Axios’s, and Headspace’s moves into the…
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Presenting uncertainty
If somebody is approaching you about a simple question that you know is impossible to answer, you want to respond with a demonstration of your expertise. Let them know the uncertainty is justified; show historical evidence that what they are asking is difficult to predict. Look at the evidence or circumstances and let the person…
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Game reps
If you want to compete as a creator—to help your work gain recognition, to improve your craft, to earn respect and prove yourself, to monetize your work—then you will need to show up to the marketplace. In your early career, as you still improve, you want to find every opportunity to do this. Sometimes this…
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The case for a non-social publishing surface
One of the traits of publishing work on social media is its quick feedback loop. You’ll quickly know if an algorithm believes that people care, or doesn’t. Some people strike gold the first few times, but it’s more likely that the experience of posting will feel disappointing. You need to hang in there until you…
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3 ways out of the declining writing market
A friend of mine was a thriving freelance writer looking to escape. His situation made me think of my own experiences with freelancing. Rates were always low, competition was always cutthroat, and clients rarely ever saw value in hiring somebody creative. Now, AI has blown the door open. Fortunately, writing generally is also a great…
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Most things won’t go anywhere…
So you need to either commit to making an important project go somewhere by promoting it constantly. Or you need to use it as a reason to make more work. If a hypothetical 10% of your work goes somewhere, then making 10 projects mean one goes somewhere. But if you make 100 projects, then you…
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The timeline of change
A lot of change happens on its own timeline. You can push, pull, and prod at it, and yet rushing it is like honking your car’s horn in gridlock traffic. Most times it just takes the time it takes. There are still many decisions in your control: What’s not in your control is when the…
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Momentum
Before Terry Crews became an actor, and after he played in the NFL, he took on gigs to make ends meet. One of these was as a security guard on movie sets, where he worked 12-hour shifts. While he didn’t have time to go to the gym, he improvised. He jogged in place for an…
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What’s your work worth?
Not to everybody else. Not to the marketplace. To you. Does it provide purpose? Does it bring you pride? Does it give you energy for everything else in your life? “Your art is already doing a lot for you,” Beth Pickens writes in Make Your Art No Matter What. “Can you consider the radical proposal…