A business model example blending creativity and expertise

The Futur founder and CEO Chris Do recently published his company’s business model:

People come for the creativity (the bottom of the pyramid), and stay for the expertise. The more you want direct access to Chris’s time, the more you’ll have to pay. I also really liked this post:

In other words, the more processing Chris and his team have to do, the more you have to pay. The more willing you are to sort through Chris’s content and organize it yourself, the less you have to pay; actually, you can get to the insights for free.

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