When you say yes to a project, you’re also saying no to something else. If a project isn’t showing momentum, consider quitting it to make space for something new. Here are some questions you can ask yourself:

What resources are you putting in to keep a project alive? The fewer the resources, the easier it is to keep a project alive for longer. Cold-blooded projects can survive on next to nothing. If you can make a project like that profitable, it can practically sustain itself. 

If a project is unprofitable, what’s your tolerance threshold? My friend Peter recently acquired an agency, then shut it down six months later. The revenue didn’t come in as quickly, and the expenses were too high for his team to tolerate.

How much of your focus are you willing to give it? For how long? Because a project can be on your mind and take up psychic energy, even when you’re not working on it.

What’s the opportunity cost? What are you saying no to, so that you can say yes to this? Is it worth it?

If you have better options, what’s the reason this specific project is important to you? Does the transaction involve more than money? Is there a dimension or definition to ROI that expands beyond finances?