Showing Your Process Is the Best Promotion One tried-and-true formula to promoting your work requires you accomplish something, draw people’s interest (and sometimes money), by showing them how they can do the same thing. I’ll paraphrase what Kathy Sierra writes: When you can’t outspend, you’ve got to outteach. CEOs, creatives, and marketers all approach me … Continue reading When You Can’t Outspend, You Need to Outteach