Rebranding, “Done Is Better than Perfect” “Worse is better,” is the perfect blend of catchy and counterintuitive. It’s a meme; it captures a trend, its catchiness enables its spread, and bolstered its traction as an idea. The phrase was originally used by Richard Gabriel in his paper, “Lisp: Good News,Bad News, How to Win Big.” … Continue reading Aim High, but Make Sure You Shoot