Author: Herbert Lui
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On businesses publishing books
If you’re a business targeting the small group of people who still read—maybe 2% of the American population (a number from Seth Godin (17:00))—you are deciding to target one of the oldest fandoms in the world. For example, you may be inherently selecting people who are interested in intellectual matters. Or, they’re ambitious enough to…
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“Should I be doing that instead?”
There’s a saying that the best workout plan is the one that you’re actually going to do. It’s a great approach to exercise. As a principle, it can be just as effective when you apply it to other parts of your life as well. What works for somebody else isn’t going to be what works…
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If you’re reading to learn, don’t read the whole book
You don’t need to read the entire book to get something out of it. For example, I learned to take notes from skimming a book that I otherwise wouldn’t have read (and still have yet to finish). If you’ve had a book that you’ve been meaning to read, I highly recommend buying and opening it…
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Nice vs. kind
In Clear Thinking, Shane Parrish writes: Too often, the people we ask for feedback are kind but not nice. Kind people will tell you things a nice person will not. A kind person will tell you that you have spinach on your teeth. A nice person won’t because it’s uncomfortable. A kind person will tell…
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Choose someone else
In case you’ve been waiting to be chosen, there’s plenty of great advice on choosing yourself (or picking yourself). There seems to be much less advice about the natural next step: choosing someone else. These days, you and I and everyone else is a gatekeeper in some way. That means we also have the ability…
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The real thing
If you want to write a book, write the book. Don’t build an audience. Don’t look for an agent. Don’t write a proposal. Don’t look for a more prominent person to ghostwrite for. Write the book. Do the real thing. When you can’t do the real thing—you’re not well-trained or qualified enough—get as close to…
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To break through perfectionism, take a small step in any direction
In Hidden Potential, Adam Grant writes (I’ve reformatted for a better list read): In their quest for flawless results, research suggests that perfectionists tend to get three things wrong. In Adversity for Sale, Jeezy writes: I always tell people when you’re feeling stressed out, lost, and overwhelmed, you’re better off taking a small step in…
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Brain Age
Nintendo has sold over 35 million copies of Brain Age. (All of these people also had to play the game on a console.) Brain Age was based on the bestselling books, No wo Kitaeru Otona no Keisan Doriru and No wo Kitaeru Otona no Onyomi Doriru, which sold over 2 million copies and were authored…
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Two kinds of truths
Just a few years before I wrote this, WeWork was valued at $47 billion and raised $1.5 billion in cash. That’s a whopping amount of cash; to put it into perspective, several years before that, Meta had acquired Instagram for $1 billion. Yesterday, WeWork declared bankruptcy. In The Snowball, Alice Schroeder writes, “[Benjamin] Graham used…
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“You don’t need to get comfortable before you can practice your skills”
Adam Grant shares a learning key from polyglots—people who learned several languages—in Hidden Potential: You don’t have to wait until you’ve acquired an entire library of knowledge to start to communicate. Your mental library expands as you communicate. When I asked Sara Maria what it takes to begin, she said she no longer waits to…