Herbert Lui writes about life, psychology, and culture. He was a staff writer for Lifehacker, and his writing has appeared in The Globe and Mail, the New York Observer, and Fast Company.
As the creative director of Wonder Shuttle, Herbert works with clients like Shopify, Stripe, and Pocket to make impressions instead of buying them. Prior to that, he has worked with grammy-nominated musicians, luxury retailers, and award-winning studios on their copywriting, strategy, and creative.
I’m stepping out of third person to share some of my favorite pieces:
- The key to a great work ethic? Glucose
- Re(de)fining Print and the Resurgence of the Magazine
- Move Before You’re Ready: Get Started Without Being an “Expert”
- How to Create Your Own Luck
- The Success Theater: Don’t Confuse Enviability for Happiness
- 5 principles that will help you read more
- The cure to a creative block is making something you’ll never show anyone else
Also, here are some fun projects I made:
- FounderFeed: Curating the most relevant and useful technology news and insights.
- Prologue (HYPETRAK, HipHopDX): Exploring each artist’s story before the story.
- The World According to Kanye (TIME, GQ, Entertainment Weekly): Very unofficial sequel to Thank You and You’re Welcome.